If you’re anything like me, your inbox has been inundated recently with updates to the Terms & Conditions and Privacy Policies of all of the major software systems that you’re using in your business.
Unless you really have been just ‘mass deleting’ these, you’ll know that they’re all in response to the new GDPR rulings from the European Union that come into effect today (May 25th 2018).
Of course for all of us in Australia, that means we don’t need to do anything right?
Well – not quite.
The digital revolution has meant things have gotten a little messy over the years – it’s never been easier to interact with anyone, anywhere in the world. And that means, especially for those of us in service industries or operating in an online space, we may have contacts on our database that are either in the EU, or that we’re not sure where they are based (meaning to be on the safe side it’s best to treat them as if they’re in the EU).
So what does that mean in terms of the GDPR and how do we need to comply?
Our great friends from Progressive Legal have put together a handy guide for us to get the lowdown on all things GDPR….
Want more info around opt-ins and how to get the right permissions – this podcast from Amy Porterfield is fantastic.
And lastly, Facebook – you know, that small social media tool that is used by 1.45 billion people worldwide daily?…well they’re treating the new rulings as global and making lots of changes to how they (and subsequently you) handle data – check out this great blog from Reshift Media to find out the implications if you’re using any kind of custom audiences, retargeting etc.
Overall, it’s going to be fascinating watching how these rulings change the marketing landscape (especially with regards to opt-ins and lead magnet downloads). Yes, here in Australia we’re not covered by the same rulings therefore in many aspects it can be ‘business as usual’ with regards to how we treat and market to our databases BUT with Facebook and others treating the changes as global, there will be impacts for us all. Will it only be a matter of time before the Australian data laws change too?
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