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Are you positioning your business to win?

Do you ever think that every single day there are more and more competitors entering the market? More and more small businesses opening up shop and competing for your clients? As the economic climate continues to change and the traditional concepts of work...

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Stop obsessing over your logo

Your business logo is the number 1 key factor when determining your brand and everything it stands for and all of your time and energy should be put into perfecting this image right? Wrong! I’ll let you in on a little secret - Nike (one of the largest and...

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Mindset 90%, Business Skills 10%

For anyone who’s read more than a couple of Confessions of a Small Business Owner articles you’ll have probably realised that, despite being published by a marketing company (Pepperpot Marketing) and more, specifically one that is focused on building solid...

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FOBO…is it the new FOMO?

We’ve all heard the term FOMO right? The fear of missing out? Well what about FOBO? I was reading a great article the other day in Collective Magazine (for anyone who’s been a great fan of this magazine in the past and was as devastated as me when the...

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6 years in business – wow

Monday next week marks 6 years of me being in business. Wow. Yes, that’s right. 6 years. I had to check that twice, I’m not even kidding, I found the initial business registration to make sure. I could have sworn it was 4, 5 at the absolute most. But nope...

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