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Stop obsessing over your logo

Your business logo is the number 1 key factor when determining your brand and everything it stands for and all of your time and energy should be put into perfecting this image right? Wrong! I’ll let you in on a little secret - Nike (one of the largest and...

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Mindset 90%, Business Skills 10%

For anyone who’s read more than a couple of Confessions of a Small Business Owner articles you’ll have probably realised that, despite being published by a marketing company (Pepperpot Marketing) and more, specifically one that is focused on building solid...

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FOBO…is it the new FOMO?

We’ve all heard the term FOMO right? The fear of missing out? Well what about FOBO? I was reading a great article the other day in Collective Magazine (for anyone who’s been a great fan of this magazine in the past and was as devastated as me when the...

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6 years in business – wow

Monday next week marks 6 years of me being in business. Wow. Yes, that’s right. 6 years. I had to check that twice, I’m not even kidding, I found the initial business registration to make sure. I could have sworn it was 4, 5 at the absolute most. But nope...

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Oh no! Not another end of year planning email

Are you sick of them yet? It’s not even December and it seems that every second email or notification that comes my way is reminding me that there are only ‘x’ weeks left until Christmas and that the end of the year is coming really fast! And why do they...

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